> ## Documentation Index
> Fetch the complete documentation index at: https://help.24mason.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Website

> How the 24Mason contractor website builder works, including services, photos, trust signals, booking, and using a free subdomain or a custom domain.

# Website

24Mason includes a contractor website so customers can understand what you do and book work.

## What to include

Every contractor website should make these clear:

* What you do
* Where you work
* How to book
* When customers can expect a reply
* Why they should trust you

## Services

Use plain service names. Good examples:

* Lawn mowing
* Snow removal
* Panel upgrades
* Drain cleaning
* Furnace tune-ups

Avoid vague labels like "solutions" or "property care" unless customers actually search for them.

## Photos

Photos help customers trust the business. Use clear before/after photos when possible.

If your crew texts photos to the 24Mason number, keep only the best ones public.

## Domains

You can use a free 24Mason subdomain or connect your own custom domain.

For custom domains, see [Connect a custom domain](/setup/custom-domain).